1.
Paiva JCN de, Barbosa FV, Ribeiro Áurea HP. The customer value structure in the brazilian personal retail banking market: a specific summated rating scale. Rev. adm. contemp. [Internet]. 1 [cited 2024Dec.21];13(2):310-27. Available from: https://rac.anpad.org.br/index.php/rac/article/view/678