Almeida, Stefânia Ordovás de, José Afonso Mazzon, Utpal Dholakia, and Hugo Fridolino Müller Neto. “The Effects of Participating in Virtual Brand Communities on Consumer Behavior: Proposition and Test of a Theoretical Framework”. Journal of Contemporary Administration 15, no. 3 (1): 366-391. Accessed October 6, 2022. https://rac.anpad.org.br/index.php/rac/article/view/853.