Matos, Celso Augusto de, e Ricardo Tixeira Veiga. “How to Deal With Negative Publicity: The Importance of Consumer Involvement”. Revista de Administração Contemporânea 9, no. spe2 (1): 47-62. Acessado janeiro 25, 2022. https://rac.anpad.org.br/index.php/rac/article/view/432.