Ribeiro, L., M. de L. M. Petroll, F. Scussel, and C. Damacena. “Incongruent Humour, Advertising Effectiveness and Women: An Experiment On Facebook”. Journal of Contemporary Administration, Vol. 23, no. 1, Dec. 2018, pp. 1-22, doi:10.1590/1982-7849rac2019180034.