Silva, A.L.B. da, Limongi, R., Gomes, A.C. and Pimenta, D. 2021. Chocolates and ‘Legrias’: Dilemma of the Best Sales Channel. Journal of Contemporary Administration. 25, Spe (Feb. 2021), e200235. DOI:https://doi.org/10.1590/1982-7849rac2021200235.en.