Editorial

Herbert Kimura

1-1

                                                                                                                                                                

Deconstruction of founder myths and succession in family businesses

Antonio Carlos Soares Pereira, Adriane Vieira, Fernando Coutinho Garcia, Maria Teresa de Azeredo Roscoe

518-535

                                                                                                                                                                

Strategy in complex and pluralistic contexts

Lucilaine Pascucci, Victor Meyer Jr.

536-555

                                                                                                                                                                

Wittgenstein and management: potentialities of linguistic pragmatics to organizational studies and strategy

Samir Adamoglu de Oliveira, YĂĄra LĂșcia Mazziotti Bulgacov

556-573

                                                                                                                                                                

Does Dionysius wear Chilli Beans ?: mythological analysis of the "Pepper Brand" advertising

Ildembergue Leite de Souza, André Luiz Maranhão de Souza Leão

574-597

                                                                                                                                                                

People management as a success factor in the acquisition of Nossa Caixa by Banco do Brasil

Hugo Pena BrandĂŁo, Rafael Almeida Costa Dutra da Silva, Isa Aparecida de Freitas, Stella Cristina Moraes Pereira, Wagner Soares Fernandes dos Santos

598-619

                                                                                                                                                                

Management and economics student ethics in higher education

Paulo Gama, Paulo Peixoto, Ana Maria Seixas, Filipe Almeida, Denise Esteves

620-641