We know the lesson, but we haven't yet learned it: commentary about Brazilian scientific research in marketing



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Francisco Giovanni David Vieira

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Vieira, F. G. D. (1). We know the lesson, but we haven’t yet learned it: commentary about Brazilian scientific research in marketing. Journal of Contemporary Administration, 16(3), 484-488. https://doi.org/10.1590/S1415-65552012000300010
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Documents and Debates