Análise estratégica sob ótica relacional: enfocando grupos e blocos estratégicos

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DOI: https://doi.org/10.1590/S1415-65552004000100004
Keywords:
strategic groups, strategic blocks, networks, alliances, orange juice

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Irene Raguenet Troccoli
Pontifícia Universidade Católica do Rio de Janeiro
T. Diana L. v. A. Macedo-Soares
Universidade de Montreal

Abstract

This paper presents the main results of primary research that aimed at analyzing the impact of strategic alliances and networks on the conduct and performance of firms in strategic groups - set of firms that compete more fiercely among each other because they have similar scope and resource commitments. This relational analysis was part of a multiple case study in a Brazilian agribusiness sector, conducted with the help of the strategic block concept - set of firms that are connected more densely to each other than to other firms in the industry, forming thus a network. Indicators pertinent to the structure, modality and composition of strategic networks were applied to the case of firms in the orange juice industry that constituted, simultaneously, strategic group and block. Research results confirmed that relational analysis of strategic groups complements traditional analysis (e.g. positioning or resource-based view) - of strategic implications of organizational, structural and macro environmental factors specific to firms in the group. The results also strongly suggested that networks enable a firm of a strategic group to overcome inter-grupal barriers, inasmuch as that they complement capabilities, provide access to relevant information, contribute to scale economies and help manage risks and uncertainty.

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How to Cite
Troccoli, I. R., & Macedo-Soares, T. D. L. v. A. (1). Análise estratégica sob ótica relacional: enfocando grupos e blocos estratégicos. Journal of Contemporary Administration, 8(1), 55-78. https://doi.org/10.1590/S1415-65552004000100004
Issue
Vol. 8 No. 1 (2004): Jan/Mar - 2004
Section
Articles

Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.

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Author Biographies

Irene Raguenet Troccoli, Pontifícia Universidade Católica do Rio de Janeiro

Doutora e mestre em Administração de Empresas pela Pontifícia Universidade Católica do Rio de Janeiro (PUC-RJ). Graduada em Economia pela Universidade Federal do Rio de Janeiro (UFRJ). Consultora-associada à Fundação Getulio Vargas. Analista de desenvolvimento estratégico da Embratel. Suas áreas de interesse em pesquisa são Estratégias Empresariais, Marketing, Agronegócio, Telecomunicações.

T. Diana L. v. A. Macedo-Soares, Universidade de Montreal

Ph.D. em Filosofia pela Universidade de Montreal, Canadá. Professora Associada e Coordenadora de Pesquisa do Departamento de Administração do Instituto de Administração e Gerência da Pontifícia Universidade Católica do Rio de Janeiro (IAG/PUC-Rio), além de Membro da New York Academy of Sciences, da Strategic Management Society (E.U.A.), da Strategic Planning Society (U.K.) e Membro Senior da American Society for Quality - ASQ (E.U.A.) Suas áreas de interesse em pesquisa são a gestão de estratégias empresarias e corporativas, de melhoria contínua de performance - qualidade total, de alianças e redes estratégicas, bem como questões correlatas como avaliação e medição de desempenho.