As dimensões de avaliação dos atributos importantes na compra de condicionadores de ar: um estudo aplicado

  PDF (Português (Brasil))  


Article Sidebar

DOI: https://doi.org/10.1590/S1415-65552003000400006
Keywords:
consumer behavior, consumer decision process, product attributes, exploratory factor analysis

Main Article Content

Francine da Silveira Espinoza
Universidade Federal do Rio Grande do Sul
Adriana Shizue Hirano
Universidade Federal do Rio Grande do Sul

Abstract

This article aims at evaluating the structure of the product attributes considered important by customers at the moment of the purchase decision making, enlightened by three typologies (Alpert, 1971; Zeithaml, 1988; Peter e Olson, 1999). An exploratory study divided in a qualitative stage, which helped to identify the attributes considered important by recent buyers of air conditioner equipment, and a quantitative stage, in which the underlying attribute evaluation structure was analyzed, was conducted. For this purpose, Exploratory Factorial Analysis (EFA) technique was used to analyze the sample data. Results show that the product attributes are evaluated under four dimensions, which are related to the revised theories. Finally, managerial and academic implications of our findings are discussed.

Downloads

Download data is not yet available.


Article Details

How to Cite
Espinoza, F. da S., & Hirano, A. S. (1). As dimensões de avaliação dos atributos importantes na compra de condicionadores de ar: um estudo aplicado. Journal of Contemporary Administration, 7(4), 97-117. https://doi.org/10.1590/S1415-65552003000400006
Issue
Vol. 7 No. 4 (2003): Oct/Dec - 2003
Section
Articles

Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.

After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.

Author Biographies

Francine da Silveira Espinoza, Universidade Federal do Rio Grande do Sul

Bacharel e Mestranda em Administração na Universidade Federal do Rio Grande do Sul. Suas áreas de interesse em pesquisa são comportamento do consumidor, varejo, marketing estratégico.

Adriana Shizue Hirano, Universidade Federal do Rio Grande do Sul

Bacharel em Administração pela Universidade Federal do Rio Grande do Sul e Pós-Graduanda em Marketing na Escola Superior de Propaganda e Marketing. Suas áreas de interesse em pesquisa são comportamento do consumidor, varejo, marketing estratégico.