Marketing para produtos inovadores
Main Article Content
Abstract
Este lançamento da Bookman no Brasil procura preencher a lacuna no mercado editorial para textos que orientem a gestão mercadológica de produtos de tecnologia ou de inovações, tão em voga hoje em dia. Embora não tenha pretensão de ser um livro acadêmico, é também útil por estar centrado nos resultados de pesquisa sobre technology readiness dos consumidores e as repercussões no comportamento dos clientes.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Luce, F. B. (1). Marketing para produtos inovadores. Journal of Contemporary Administration, 6(3), 223. https://doi.org/10.1590/S1415-65552002000300018
Section
Bibliographic Notes
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.