Direcionamento de Modelos de Negócio para a Sustentabilidade no Turismo de Natureza do Ártico



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Samira Sahebalzamani

Resumo

Contexto: cresce cada vez mais o número de pesquisas que se voltam para a sustentabilidade como um conceito de grande destaque, dando origem a uma arena diversa e interessante na literatura gerencial, na qual é amplamente reconhecida a relevância dos modelos de negócios.
Objetivo: ao integrar a sustentabilidade ao conceito de modelo de negócios, este estudo tenta determinar como se direcionam os modelos de negócios com vistas à sustentabilidade. Métodos: aplica-se uma abordagem qualitativa de casos múltiplos para examinar cinco pequenas/microempresas que oferecem atividades de turismo de natureza na Noruega ártica. Resultados: identificaram-se quatro direcionadores internos e seis externos considerados essenciais para a incorporação da sustentabilidade nos modelos de negócio. Conclusão: os resultados contribuem para o campo dos modelos de negócio sustentáveis, aprofundando a compreensão de como direcionadores internos e externos específicos operam em diferentes modelos de negócio. Além disso, os modelos de negócios se voltam à sustentabilidade de formas distintas, dependendo do grau com que a incorporam.



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Sahebalzamani, S. (2020). Direcionamento de Modelos de Negócio para a Sustentabilidade no Turismo de Natureza do Ártico. Revista De Administração Contemporânea, 25(3), e190384. https://doi.org/10.1590/1982-7849rac2021190384.en
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